When you see the term "augmented reality coating" it refers to glasses with anti-glare and reflective coatings on the lenses.
An augmented reality coating was added to the lens to remove reflections from the front and rear of the lens. In sunglasses, the coating is usually only necessary on the inner surface.
Why put an augmented reality coating on your lenses? Lenses without an AR coating reflect between 8% and 50% of light. With only 50%-92% of the light entering the lens, visibility is not at its best due to glare. There is an AR coating that lets in at least 99% of the light, allowing for clearer visio

There are many benefits to having an augmented reality coating on your lenses:
Reduce eye fatigue
Let others see your eyes more clearly (the lenses do not reflect light when taking pictures
Helps improve eyesight
Reduces glare from headlights and street lights
Some augmented reality coatings also feature anti-high energy blue light
Advanced AR increases the visual performance of your glasses, allowing at least 99% of light to pass through the lenses instead of bouncing off them. With this coating, other people will not be able to see the light bouncing off your lenses and they will see your eyes more clearly. If you watch TV every day, you're probably seeing results like this because of the augmented reality coating on the lenses on the screen. The coating also eliminates nearly all headlight and street light glare, making night driving easier. It has hydrophobic properties and repels moisture and moisture. This makes the lenses easier to clean and reduces static buildup.
Another option is Blue495 which has the same features as the UltimateView AR coating and more! Blue495 AR coating blocks blue light emitted by digital devices and artificial light, also known as High Energy Visible (HEV) blue light. HEV blue light can be harmful to the eyes and disrupt our sleep cycle!
Blue 495 advanced coating significantly reduces eye strain, helps protect healthy retina and increases visual contrast. In addition to improving vision, it's also thought to make your glasses look better!
AGUV++ is the top product of anti-glare coating, which can let the most light pass through the lens, guaranteed to reach more than 99%!
It virtually eliminates all headlight and street light glare, providing the best possible night driving experience and increasing the contrast of everything you see. It also allows your eyes to see best, allowing others to connect with you better and see your expressions better.
So people on TV usually have this type of augmented reality coating on their glasses.