2023 Milan International Optical Eyewear Exhibition in Italy

2023 Milan International Optical Eyewear Exhibition in Italy

<Basic Information>

   Exhibition name: Milan International Optical Exhibition MIDO, Italy

   Exhibition date: February 4-6, 2023

   Venue: Milan, Italy - Fieramilano Rho, Milano, Italy

   Exhibition cycle: once a year

   Organizer: China Optical Association

<Introduction of the exhibition>

Founded in 1970, Milan International Optical Exhibition is held annually and has a long history of 50 years until 2022. It is the most representative and largest optical exhibition in the world in terms of scale and quality, and is known as the Olympic Games of the optical industry and the world's largest optical   exhibition. Italy itself is the originator of the eyewear industry due to the complete range and high grade of exhibits exhibited at the fair. The new styles and   technologies introduced every year always lead the fashion, trend and direction of global eyewear consumption, therefore, it enjoys a high reputation in the same industry worldwide. What's more, the exhibition has an extremely considerable turnover, which is the best exhibition platform for enterprises to   expand their business and export trade.

Exhibits Scope

The exhibits of this exhibition include: optical equipment, instruments and tools, microscopes, eyeglass chains, frames/lenses, related decorations,   eyeglass parts and accessories, eyeglass cases and accessories, children's eyeglass frames, contact lenses and lenses, optician's equipment, precision   eyeglasses, telescopes, binoculars, cleaning supplies, lens grinding equipment, windshields, sunglasses/sports glasses, solar contact lenses, optometry   and ophthalmic equipment, the Vision correction instruments, tripods, workshop equipment, barometers, thermometers, store fittings, EDP, etc.

Exhibition Highlights

1. Diversified forms of exhibiting

The first kind of in-person exhibitors; the second kind of substitute exhibitor mode; the third kind of online platform to exhibit, that is,   the official MIDO online platform Digital   Edition.

2. Award selection specialization

The selection of "Best Optical Shop", "Best Eco-friendly Booth", "Your Best Optical Shop", etc. is more professional.

Exhibition Review

In an atmosphere of enthusiasm and optimism, the 50th edition of MIDO 2022, the international optical eyewear exhibition in Milan, Italy, ran smoothly from April 30 to May 2. More than 660 exhibitors from 45 countries, 5 pavilions and 8 exhibition areas met 22,000 visitors from more than 50 countries from   Europe (especially France, Spain, Germany, UK, Portugal, Greece, Netherlands, Switzerland), USA, Israel, Brazil, India, Tunisia, Iran, South Africa and   UAE. Located in the heart of Europe, Italy is one of the main bridges for Chinese products to enter Europe and the rest of the world, providing a quality   platform for Chinese manufacturers or import/export companies to enter the international market.