The 2023 Optics Fair in Munich, Germany has been successfully launched on January 13-15. A total of 307 exhibitors from 28 countries and regions participated in this exhibition, and about 15,500 visitors from 67 countries gathered in Munich. The number of visitors increased by 19.2% compared with the previous exhibition. A series of optical glasses products and concepts that keep pace with the times are presented in the exhibition with a new layout, innovative thinking, and trends.
Next, the editor will take you to review the wonderful moments of the exhibition.
01. The theme of "sustainability" focuses on the future
opti 2023 continues to focus on sustainability and focuses on the path to the future. Sustainability has long made its way into optical eyewear. Protecting the environment, treating resources with care and taking social responsibility has become one of the top priorities for companies in the industry.
It is worth mentioning that in addition to the sustainable product display, opti SUSTAINABILITY HUB also made its debut. Keynote presentations to introduce new solutions for energy saving and sustainable recycling. The interactive discussion between exhibitors and audience experts has also become a highlight of the exhibition.
02. Myopia management focuses on hot topics
Nowadays, myopia management is getting more and more attention. opti 2023 will continue to focus on this theme, presenting various high-tech lenses and technologies. At the same time, opti MYOPIA HUB provides a platform for interactive communication. Industry experts and exhibitor representatives hold lectures, seminars, one-on-one meetings, etc. to discuss the current solutions and future developments in myopia management.
03. Celebrities bring goods and talk to bloggers
For the first time, opti 2023 launched the special event "Dialogue with Bloggers", which aims to help professional opticians and traders improve their brand image on social media. German eyewear blogger Sarah Schleicher (19,000 Instagram followers) and French optician Anne-Sophie Lapetit from AnSoStyle (100,000 Instagram followers) offered one-on-one consultations at opti CAFÉ during the fair Courses, share social media operation experience and experie.
04. "YES" LOUNGE, opti BOXES reveal the fashion trend
The YES independent designer area provides visitors with access to innovative brands and trendy design concepts, and experiences young designers' initial design brands and products in opti BOXES, providing direction for promoting innovation and insight into industry development and trends.
05. The opti AWARD is brilliant
The highly anticipated second opti BOX award went to LARS Brillen - Swiss Made, a start-up that has found success with 3D printed frames, with a focus on timelessness and sustainability.
Appreciation of wonderful pictures of the exhibition
The 2024 exhibition will be held at the Munich Exhibition Center from January 12-14!